International Journal of Entrepreneurship.įernandes, T., & Remelhe, P. Customer engagement technology in SME’s in Saudi Arabia: Does it ensue in disturbance or disruption. Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers: An empirical study. Academia Revista Latinoamericana de Administracion. Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario. Ĭruz-Cárdenas, J., Guadalupe-Lanas, J., Zabelina, E., Palacio-Fierro, A., Velín-Fárez, M., & Staniewski, M. Customer engagement behaviours in social media: capturing innovation opportunities. Ĭarlson, J., Rahman, M., Voola, R., & De Vries, N. Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media. Harvard Business Review.īlasco-Arcas, L., Hernandez-Ortega, B. Messaging Apps Are Changing How Companies Talk with Customers. Aggregating customer review attributes for online reputation generation. Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce. Manufacturing and Service Operations Management. Customer acquisition, retention, and service access quality: Optimal advertising, capacity level, and capacity allocation. Hasil penelitian menunjukkan bahwa terdapat kesesuaian antara teori dan praktek dalam proses penjualan dengan penggunaan aplikasi WhatsApp Business dan peningkatan penjualan setelah penggunaan aplikasi WhatsApp Business yang dilakukan oleh PT Saung Angklung Udjo. Teknik pengumpulan data dilakukan dengan observasi, wawancara dengan Manajer Strategi Digital, dan studi pustaka terhadap buku, jurnal, dan dokumen yang berkaitan dengan pembahasan penelitian. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Tujuan dari penelitian ini adalah untuk mengetahui peningkatan penjualan pada PT Saung Angklung Ujdo setelah menggunakan WhatsApp Business dalam pelaksanaan proses penjualannya. Penggunaan platform komunikasi sangat membantu perusahaan salah satunya adalah penggunaan aplikasi berbasis mobile yaitu aplikasi WhatsApp Business untuk memenuhi tuntutan pasar yang membutuhkan kemudahan akses informasi secara langsung dan cepat. The results show that there is a match between theory and practice in the sales process with the use of the WhatsApp Business application and an increase in sales after the use of the WhatsApp Business application by PT Saung Angklung Udjo. Data collection techniques are carried out by observation, interviews with the Digital Strategy Manager, and literature study of books, journals, and documents related to research discussions.
The research method used is a qualitative method with a descriptive approach.
The purpose of this study was to determine the increase in sales at PT Saung Angklung Ujdo after using WhatsApp Business in the implementation of the sales process. The use of communication platforms is beneficial for companies, one of which is the use of mobile-based applications, namely the WhatsApp Business application, to meet market demands that require easy access to information directly and quickly.
0 kommentar(er)
